Explore the world of paid advertising in the mortgage space. Luke is a seasoned vet who will paint the portrait of smart mortgage Pay Per Click advertising.
Everything you need to know about Ads, Tight Knit "themes", Search Network vs Display separated out, Negative Keywords, Landing Pages, and Offers.
Also, learn from a key mortgage client case study, where campaign optimiziation efforts successfully lowered cost per acquisition, through a series of offer improvements, landing page tweaks, bid management, etc.