There's not enough time in the day to spend it with clients who are unpleasant. In the mortgage business, finding the perfect client among a sea of leads is no different than searching for a needle in a haystack.
Rhonda has developed the art of marketing herself at the forefront of her business, and in doing so, attracted the majority of new buisness from people who have already connected and identified with her by the time they walk in the door.
By demonstrating who she is through blogging and social media, she's effectively using technology to weed out the rotten eggs and bad apples before they ever have a chance to get in the way.
Rhonda will talk about the importance of authenticity, and how it can help you build a book of clients that appreciate you and are enjoyable to work with.
